Tag: liftmetrix
Rich Insights From Twitter Data
Earlier this week, Twitter announced that LiftMetrix integrated Twitter’s new Engagement API into its platform. This means that Twitter Premium customers receive 16 new data points such as true impressions, link clicks, video views and mobile app installs. LiftMetrix is excited to provide improved...
Our Favorite Social Media Quotes From #SMMW16
Our brains are still buzzing from being at #SMMW16 in San Diego and If you didn’t attend, then you missed out on our amazing hoop contest, never ending social media quotes and some great content of course. Don’t worry, we’ve...
The Era of Social Media Vanity Metrics is Over
It’s an amazing time to be a Social Media Marketer. A constant stream of new channels to communicate with your customers and millions of data points are in your arsenal. More data points is always a good thing, right? More...
Maximizing ROI and Office Productivity
At LiftMetrix, we are in the business of ROI. At the office, we maximize productivity from the tools and resources that we have…everything from our morning coffee to our desk setup. With that in mind, picture the fun our engineering...
6% of Facebook ‘Likes’ are now Reactions, Love is the Most Popular
As you may have noticed (unless you’ve been living under a rock), your Facebook feed now has a lot more emotions to it. These “Facebook Reactions” are not only changing how we look at our newsfeed but also how your...
6 Marketing Trends We’re Seeing In 2016
As we wrap up the first quarter of 2016, some marketing trends are already starting to stand out. Not only did we see a few things at #swsx (that post coming soon) but we are seeing trends pop up across...
#SMWNYC Event Brings Social Media Professionals Together
#SMWHeroes debuted at #SMWNYC last week with inspiring stories from social media professionals from the Obama for America Campaign, Facebook, Huge Inc. and (RED). Living up to the purpose of Social Media Week New York, the event brought together a...
SMWHeroes: How Social Media Drives Change
#SMWHeroes: How Social Media Drives Change An event brought to you by Hootsuite and LiftMetrix To celebrate Social Media Week in NYC, we’ve partnered with Hootsuite to host an evening of networking and short, inspiring talks from like-minded social...
Adding Google Analytics on LiftMetrix
Adding Google Analytics to LiftMetrix Adding Google Analytics to your account enables LiftMetrix to track conversion on your website. Conversions can include: web traffic, customer sign-ups, purchases, email acquisition and many more. Follow these steps to add Google Analytics to your dashboard. 1.)...
Should Your Brand Be On Snapchat?
Last week we shared an infographic and statistics surrounding Snapchat, so we thought we may share reasons why your brand may want to get started or add this platform to your marketing mix. Currently Snapchat has a young demographic that...