Our mission is to challenge the status quo of social media analysis. We challenge you to rise above the vanity metrics and superficial analyses widely used to track social media effectiveness. We challenge you to hold your social media campaigns to a higher standard of analysis and evaluation. We challenge you to stop flying blind on social media and start focusing on social through a business lens. Start uncovering the value social media provides to your business in dollars and cents.
We set out to provide marketers with a tool that solves this big data problem – an accurate measurement and attribution tool used to expose the return on investment in social media. This Social ROI tool will transform social media data and analytics into actionable ROI-driven business intelligence. With this tool, marketers will save time sorting through spreadsheets and act upon trends in how their audience responds to their messaging on social media. And marketers will be able to adjust their strategy on the fly to maximize the effectiveness of their campaigns.
LiftMetrix provides transparency in social media’s ability to nurture customer acquisition and purchases.
Data transparency encourages all stakeholders to work together towards driving business goals.
Use reports to optimize and move forward. The new social reporting provides blueprints for improvements.
Utilize 3 data points to form and adjust strategy: organic social, paid social and site data.