All posts by Graham Gullans

Graham Gullans is co-founder and chief operating officer of LiftMetrix, which provides a social media ROI measurement solution for enterprises. He is also a prolific angel investor and a board member for Zoomcar, the largest car rental company in India.

What Instagram’s Analytics API Means for Social Marketers

Originally posted on VentureBeat The savviest social marketers aren’t throwing pasta at the wall to see what sticks anymore. Social media marketing has become a more data-driven endeavor, with an emphasis on analytics and the insights gained from using data...

/ August 23, 2016

How Zoomcar Uses Analytics to Maximize Their Digital Marketing Efforts

Originally posted on Social Media Today One of the best things about digital marketing is that you can measure almost everything. Social media analytics allow you to see what is (and isn’t) working, and ultimately drive more ROI from your...

/ July 7, 2016

What the Latest Facebook Reactions Data Means for Social Marketers

Originally posted on VentureBeat Facebook recently launched “Reactions,” providing over 1.591 billion users worldwide with five new ways to more meaningfully express themselves. The long-time solitary Like button has been joined by icons for Love, Haha, Wow, Sad, and Angry...

/ July 5, 2016

The Single Most Important Social Media Marketing Metric

Originally posted on Convince&Convert As marketers, Peter Drucker’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but...

/ June 30, 2016

Five Steps to Measuring Your Social Media ROI

Originally posted on Advertising Age Make Sure Your Social Media Goals Line Up with Business Objectives Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand...

/ June 28, 2016

How To Set Up A Social Media Conversion Funnel

Social media marketing can convert strangers into friends, friends into customers, and customers into salespeople. However, in order to turn your fans and followers into paying customers you need to move them through each stage of your conversion funnel. This...

/ May 18, 2016

The Era of Social Media Vanity Metrics is Over

It’s an amazing time to be a Social Media Marketer. A constant stream of new channels to communicate with your customers and millions of data points are in your arsenal. More data points is always a good thing, right? More...

/ April 13, 2016

Maximizing ROI and Office Productivity

At LiftMetrix, we are in the business of ROI. At the office, we maximize productivity from the tools and resources that we have…everything from our morning coffee to our desk setup. With that in mind, picture the fun our engineering...

/ April 8, 2016

Adding Google Analytics on LiftMetrix

Adding Google Analytics to LiftMetrix Adding Google Analytics to your account enables LiftMetrix to track conversion on your website. Conversions can include: web traffic, customer sign-ups, purchases, email acquisition and many more. Follow these steps to add Google Analytics to your dashboard. 1.)...

/ January 10, 2016

ROI Measurement & Intelligent Recommendations with the new LiftMetrix/HootSuite Integration

Today we’re excited to announce a new integration with the world’s most widely used social relationship platform, HootSuite, to bring powerful recommendations and ROI capabilities into the Hootsuite dashboard. This new partnership takes our unique ROI tools and combines it...

/ February 25, 2015