Tag: socialroi
Our Favorite Social Media Quotes From #SMMW16
Our brains are still buzzing from being at #SMMW16 in San Diego and If you didn’t attend, then you missed out on our amazing hoop contest, never ending social media quotes and some great content of course. Don’t worry, we’ve...
6% of Facebook ‘Likes’ are now Reactions, Love is the Most Popular
As you may have noticed (unless you’ve been living under a rock), your Facebook feed now has a lot more emotions to it. These “Facebook Reactions” are not only changing how we look at our newsfeed but also how your...
Adding Google Analytics on LiftMetrix
Adding Google Analytics to LiftMetrix Adding Google Analytics to your account enables LiftMetrix to track conversion on your website. Conversions can include: web traffic, customer sign-ups, purchases, email acquisition and many more. Follow these steps to add Google Analytics to your dashboard. 1.)...
Assign Value to Your Business Objectives for Social ROI
Now that you have completed Step 1 and have your social media business objectives selected, it’s time to assign values. As you begin assigning values and tracking each value, you start to understand your own Social ROI. Step 2: Assign...
Creating Your Business Goals For Social ROI
In this day and age, setting goals is incredibly important for determining ROI, especially for Social Media (we like to call this your Social ROI). If you want to justify your work accurately, then your goals should relate directly back...
8 Ways to Optimize Twitter Content Through Testing
Twitter may just be one of our favorite social media tools, but sometimes you realize doing the same old thing isn’t working as good as it once was. So we’ve found that once in awhile it’s important to test your...
Pay to Play for Social ROI
Social Media is constantly evolving and more and more times becoming a pay to play model in order to get back your Social ROI. In fact they estimate that Social networks will earn $8.3 billion from advertising in 2015 alone....
Should Your Brand Be On Snapchat?
Last week we shared an infographic and statistics surrounding Snapchat, so we thought we may share reasons why your brand may want to get started or add this platform to your marketing mix. Currently Snapchat has a young demographic that...
Maximize Your Instagram Handle With These Ten Tips
More and more brands are getting on Instagram and it’s time we all up our game. No matter how big or small your brand is, Instagram is an excellent platform for your company. Recently we talked about ways to share...
4 Things Digital Marketers Can Learn From Taylor Swift
Digital marketing and social media have become so mainstream it’s hard to tell the difference between real life and digital life. Or maybe that’s just us over here 🙂 Anyway, with the recent twitter feud sparked an idea on how...