Tag: analytics
Our Favorite Social Media Quotes From #SMMW16
Our brains are still buzzing from being at #SMMW16 in San Diego and If you didn’t attend, then you missed out on our amazing hoop contest, never ending social media quotes and some great content of course. Don’t worry, we’ve...
The Era of Social Media Vanity Metrics is Over
It’s an amazing time to be a Social Media Marketer. A constant stream of new channels to communicate with your customers and millions of data points are in your arsenal. More data points is always a good thing, right? More...
6% of Facebook ‘Likes’ are now Reactions, Love is the Most Popular
As you may have noticed (unless you’ve been living under a rock), your Facebook feed now has a lot more emotions to it. These “Facebook Reactions” are not only changing how we look at our newsfeed but also how your...
6 Marketing Trends We’re Seeing In 2016
As we wrap up the first quarter of 2016, some marketing trends are already starting to stand out. Not only did we see a few things at #swsx (that post coming soon) but we are seeing trends pop up across...
#SMWNYC Event Brings Social Media Professionals Together
#SMWHeroes debuted at #SMWNYC last week with inspiring stories from social media professionals from the Obama for America Campaign, Facebook, Huge Inc. and (RED). Living up to the purpose of Social Media Week New York, the event brought together a...
SMWHeroes: How Social Media Drives Change
#SMWHeroes: How Social Media Drives Change An event brought to you by Hootsuite and LiftMetrix To celebrate Social Media Week in NYC, we’ve partnered with Hootsuite to host an evening of networking and short, inspiring talks from like-minded social...
Adding Google Analytics on LiftMetrix
Adding Google Analytics to LiftMetrix Adding Google Analytics to your account enables LiftMetrix to track conversion on your website. Conversions can include: web traffic, customer sign-ups, purchases, email acquisition and many more. Follow these steps to add Google Analytics to your dashboard. 1.)...
Assign Value to Your Business Objectives for Social ROI
Now that you have completed Step 1 and have your social media business objectives selected, it’s time to assign values. As you begin assigning values and tracking each value, you start to understand your own Social ROI. Step 2: Assign...
8 Ways to Optimize Twitter Content Through Testing
Twitter may just be one of our favorite social media tools, but sometimes you realize doing the same old thing isn’t working as good as it once was. So we’ve found that once in awhile it’s important to test your...
Pay to Play for Social ROI
Social Media is constantly evolving and more and more times becoming a pay to play model in order to get back your Social ROI. In fact they estimate that Social networks will earn $8.3 billion from advertising in 2015 alone....