Tag: ROI
Assign Value to Your Business Objectives for Social ROI
Now that you have completed Step 1 and have your social media business objectives selected, it’s time to assign values. As you begin assigning values and tracking each value, you start to understand your own Social ROI. Step 2: Assign...
Snapchat, 100 Million Daily Active & Growing [INFOGRAPHIC]
If you haven’t gotten into Snapchat yet, maybe it’s time to at least think about it. With more and more users engaging in photo and video, Snapchat may just have your perfect audience already engaged. With an overcrowded marketplace on...
Top Complaint: How Can I measure #SocialROI
We came across this MediaPost article, “You’ll Never Guess Social Media Marketers’ Top Complaint”, and thought maybe we can help. Overall it’s a great read and think you should dig into it before reading our thoughts below. So it’s true,...
300 Million People at Your Fingertips (Instagram for Brands)
At the cost of $1 Billion a couple of years ago, Instagram is still growing and trending around the world. It has become a necessity for brands and users alike on social media even with the limited ad options. The...
What’s Trending Today? 4 Places to Start!
As we find ourselves trying to find out what topics are hot and useful to our users we seem to keep coming back to the same websites. As we wrote in our “Content is King” blog post, having the right...
Gartner’s Cool Vendors in Social Marketing (2015)
Gartner has just released their list of “Cool Vendors in Social Marketing” for this year and we’re proud to announce making the list! Making the ranks with four other great industry tools, CommandPost, Expion, InsightPool & Traackr, to “help run social...
Who said FB organic reach is dead?
Help! My Facebook organic reach is DYING! There’s been a lot of talk in the past year about how Facebook is limiting organic reach (Tech Crunch Article) and the perception that organic activity is ‘dead’ because Facebook is becoming a...
Content Curation in Four Steps
Everyone says “Content is King” and really, it is for all of your digital efforts, but that doesn’t necessarily mean you need to do all the work! We think social media is for sharing and that includes content! If you...
Five Simple Ways to Improve Twitter Engagement
We must admit we’ve been so focused on everything else, including our new website, version 2.0 and our recent integration with HootSuite that we haven’t put much focus on Twitter. Now that we are full steam ahead we are back...