Tag: social media roi
Rich Insights From Twitter Data
Earlier this week, Twitter announced that LiftMetrix integrated Twitter’s new Engagement API into its platform. This means that Twitter Premium customers receive 16 new data points such as true impressions, link clicks, video views and mobile app installs. LiftMetrix is excited to provide improved...
The Era of Social Media Vanity Metrics is Over
It’s an amazing time to be a Social Media Marketer. A constant stream of new channels to communicate with your customers and millions of data points are in your arsenal. More data points is always a good thing, right? More...
#SMWNYC Event Brings Social Media Professionals Together
#SMWHeroes debuted at #SMWNYC last week with inspiring stories from social media professionals from the Obama for America Campaign, Facebook, Huge Inc. and (RED). Living up to the purpose of Social Media Week New York, the event brought together a...
SMWHeroes: How Social Media Drives Change
#SMWHeroes: How Social Media Drives Change An event brought to you by Hootsuite and LiftMetrix To celebrate Social Media Week in NYC, we’ve partnered with Hootsuite to host an evening of networking and short, inspiring talks from like-minded social...
Adding Google Analytics on LiftMetrix
Adding Google Analytics to LiftMetrix Adding Google Analytics to your account enables LiftMetrix to track conversion on your website. Conversions can include: web traffic, customer sign-ups, purchases, email acquisition and many more. Follow these steps to add Google Analytics to your dashboard. 1.)...
Spending just $100 in Ads can still produce ROI on Social Media
Well we all know that content is king and these days if you don’t have good content you might as well forget engaging with your audience. But once you have great content it can still be hard to get it...
Maximize Your Instagram Handle With These Ten Tips
More and more brands are getting on Instagram and it’s time we all up our game. No matter how big or small your brand is, Instagram is an excellent platform for your company. Recently we talked about ways to share...
Top Complaint: How Can I measure #SocialROI
We came across this MediaPost article, “You’ll Never Guess Social Media Marketers’ Top Complaint”, and thought maybe we can help. Overall it’s a great read and think you should dig into it before reading our thoughts below. So it’s true,...
Google Analytics’ UTM Parameters for Social Media (In Plain English)
We understand the world of social analytics is getting more intense by the day so we thought we’d break down one more way to really track what’s happening on your social channels and how each post or tweet can relate...