Tag: facebook
How Social Platforms Transformed the CES 2017 Experience
The world of tech and social were abuzz last week as the annual CES conference in Las Vegas launched on Thursday, January 5, 2017. Startups, consumer electronics providers and tech brands, both large and small, graced various venues throughout Las...
The Era of Social Media Vanity Metrics is Over
It’s an amazing time to be a Social Media Marketer. A constant stream of new channels to communicate with your customers and millions of data points are in your arsenal. More data points is always a good thing, right? More...
6% of Facebook ‘Likes’ are now Reactions, Love is the Most Popular
As you may have noticed (unless you’ve been living under a rock), your Facebook feed now has a lot more emotions to it. These “Facebook Reactions” are not only changing how we look at our newsfeed but also how your...
Assign Value to Your Business Objectives for Social ROI
Now that you have completed Step 1 and have your social media business objectives selected, it’s time to assign values. As you begin assigning values and tracking each value, you start to understand your own Social ROI. Step 2: Assign...
Pay to Play for Social ROI
Social Media is constantly evolving and more and more times becoming a pay to play model in order to get back your Social ROI. In fact they estimate that Social networks will earn $8.3 billion from advertising in 2015 alone....
Spending just $100 in Ads can still produce ROI on Social Media
Well we all know that content is king and these days if you don’t have good content you might as well forget engaging with your audience. But once you have great content it can still be hard to get it...
How a little bit of love can quickly grow your Twitter & Instagram followers
We spoke to a few clients and contacts about their twitter growth and found that many small businesses and brands have used similar methods to gain traction and a following for both Twitter and Instagram. Here’s what we learned: Hashtags...
4 Thoughts you have when creating Facebook videos for your Brand Page
Facebook videos have been an offering for users and brands alike giving a native functionality to include videos within your Facebook presence. While there are tons of other video platforms you can use, which are often still extremely beneficial to...
Prioritize Social Media Platforms For Your Brand
There are SO many social media networks out there and new ones seem to pop up everyday, just ask any teenager they are sure to know what’s new. With that said you don’t have to be on everyone of them....
Who said FB organic reach is dead?
Help! My Facebook organic reach is DYING! There’s been a lot of talk in the past year about how Facebook is limiting organic reach (Tech Crunch Article) and the perception that organic activity is ‘dead’ because Facebook is becoming a...