Category: Spotlights

We sit down with scientists, politicians and cultural icons and pick their brain.

Our Top 5 Favorite Social Media Articles from the Week 1/2/16

Every week there are a number of articles written about social media and the latest trends and features that are emerging on every platform. Here are LiftMetrix’s top 5 favorite articles from this week. 1. 13 Ways to Grow Your...

/ January 9, 2017

Part Three: How Can Olympic Social Performances Drive Business Objectives?

This is the third and final post in LiftMetrix’s social recap series of the 2016 Rio Olympics. Part One featured the Olympic winners on social and Part Two analyzed the social best practices that drove the winners’ social performance. Our...

/ September 8, 2016

Q&A with Natasha Kazi from JustFab and ShoeDazzle

In this week’s Q&A, we sat down with Natasha Khan Kazi, the Director of Social Media at JustFab and ShoeDazzle, to learn about her companies’ goals, best practices for Social Media, Marketing, and Brand Development. What is your role in...

/ July 1, 2016

Q&A with Jodi Gersh from USA TODAY

In this week’s Q&A, we sat down with Jodi Gersh, the Director of Social Media for Strategic Brand Marketing from USA TODAY, to learn her best practices for Social Media, Social Tools, and Product Development. What is your role at...

/ June 28, 2016

Q&A with Malikah Kelly from Steve Madden

In this week’s Q&A, we sat down with Malikah Kelly, the Digital Content Manager from Steve Madden, to learn her best practices for Social Media, Brand Development, and Marketing to Drive ROI. What has your experience been like in the...

/ June 23, 2016

Adding Google Analytics on LiftMetrix

Adding Google Analytics to LiftMetrix Adding Google Analytics to your account enables LiftMetrix to track conversion on your website. Conversions can include: web traffic, customer sign-ups, purchases, email acquisition and many more. Follow these steps to add Google Analytics to your dashboard. 1.)...

/ January 10, 2016