Tag: Twitter
How Social Platforms Transformed the CES 2017 Experience
The world of tech and social were abuzz last week as the annual CES conference in Las Vegas launched on Thursday, January 5, 2017. Startups, consumer electronics providers and tech brands, both large and small, graced various venues throughout Las...
Rich Insights From Twitter Data
Earlier this week, Twitter announced that LiftMetrix integrated Twitter’s new Engagement API into its platform. This means that Twitter Premium customers receive 16 new data points such as true impressions, link clicks, video views and mobile app installs. LiftMetrix is excited to provide improved...
Our Favorite Social Media Quotes From #SMMW16
Our brains are still buzzing from being at #SMMW16 in San Diego and If you didn’t attend, then you missed out on our amazing hoop contest, never ending social media quotes and some great content of course. Don’t worry, we’ve...
The Era of Social Media Vanity Metrics is Over
It’s an amazing time to be a Social Media Marketer. A constant stream of new channels to communicate with your customers and millions of data points are in your arsenal. More data points is always a good thing, right? More...
Assign Value to Your Business Objectives for Social ROI
Now that you have completed Step 1 and have your social media business objectives selected, it’s time to assign values. As you begin assigning values and tracking each value, you start to understand your own Social ROI. Step 2: Assign...
8 Ways to Optimize Twitter Content Through Testing
Twitter may just be one of our favorite social media tools, but sometimes you realize doing the same old thing isn’t working as good as it once was. So we’ve found that once in awhile it’s important to test your...
Top Twitter Handles For Every Occasion
There are some amazing, brilliant and funny people in this world and the majority of them are on Twitter (how times have changed). We know you’re on twitter and so are we, but twitter is only as good as the...
Pay to Play for Social ROI
Social Media is constantly evolving and more and more times becoming a pay to play model in order to get back your Social ROI. In fact they estimate that Social networks will earn $8.3 billion from advertising in 2015 alone....
Spending just $100 in Ads can still produce ROI on Social Media
Well we all know that content is king and these days if you don’t have good content you might as well forget engaging with your audience. But once you have great content it can still be hard to get it...
4 Things Digital Marketers Can Learn From Taylor Swift
Digital marketing and social media have become so mainstream it’s hard to tell the difference between real life and digital life. Or maybe that’s just us over here 🙂 Anyway, with the recent twitter feud sparked an idea on how...