Tag: ROI calculation
Creating Your Business Goals For Social ROI
In this day and age, setting goals is incredibly important for determining ROI, especially for Social Media (we like to call this your Social ROI). If you want to justify your work accurately, then your goals should relate directly back...
Snapchat, 100 Million Daily Active & Growing [INFOGRAPHIC]
If you haven’t gotten into Snapchat yet, maybe it’s time to at least think about it. With more and more users engaging in photo and video, Snapchat may just have your perfect audience already engaged. With an overcrowded marketplace on...
Maximize Your Instagram Handle With These Ten Tips
More and more brands are getting on Instagram and it’s time we all up our game. No matter how big or small your brand is, Instagram is an excellent platform for your company. Recently we talked about ways to share...
How a little bit of love can quickly grow your Twitter & Instagram followers
We spoke to a few clients and contacts about their twitter growth and found that many small businesses and brands have used similar methods to gain traction and a following for both Twitter and Instagram. Here’s what we learned: Hashtags...
Top Complaint: How Can I measure #SocialROI
We came across this MediaPost article, “You’ll Never Guess Social Media Marketers’ Top Complaint”, and thought maybe we can help. Overall it’s a great read and think you should dig into it before reading our thoughts below. So it’s true,...
Google Analytics’ UTM Parameters for Social Media (In Plain English)
We understand the world of social analytics is getting more intense by the day so we thought we’d break down one more way to really track what’s happening on your social channels and how each post or tweet can relate...
Social Media Stats To Share With Your Boss
So what should you be sharing with your boss? As we all know there are so many stats to review and analyze on a day to day basis within our social media platforms. However most of our bosses and supervisors...
Identifying and Comparing Against Competitors
When you are just getting started on social media it’s important to see what’s out there and who better to look at than your competitors. But you may be wondering, who are my competitors? Sometimes it’s trickier than you think...
Five Simple Ways to Improve Twitter Engagement
We must admit we’ve been so focused on everything else, including our new website, version 2.0 and our recent integration with HootSuite that we haven’t put much focus on Twitter. Now that we are full steam ahead we are back...