Month: May 2016
How To Set Up A Social Media Conversion Funnel
Social media marketing can convert strangers into friends, friends into customers, and customers into salespeople. However, in order to turn your fans and followers into paying customers you need to move them through each stage of your conversion funnel. This...
Why You Should Care About Measuring Social Media ROI, Even If Your Boss Doesn’t.
Let’s be real – we can all stand up in a meeting and claim that it is difficult to measure the return on investment (ROI) of social media or Social Media ROI. We can list a number reasons that make it...
Rich Insights From Twitter Data
Earlier this week, Twitter announced that LiftMetrix integrated Twitter’s new Engagement API into its platform. This means that Twitter Premium customers receive 16 new data points such as true impressions, link clicks, video views and mobile app installs. LiftMetrix is excited to provide improved...