Meredith Corporation and several leading publishers and brands now have access to advanced segmentation and insight into their social analytics, performance, and ROI
New York, New York (PRWEB) October 11, 2016 | LiftMetrix, the leading enterprise social media analytics platform with advanced ROI measurement, today announced its newest enrichment tool, the automatic Social Content Tagger feature. LiftMetrix’s first enrichment tool, Social Media ROI measurement, enables customers to define their business objectives and link social media performance directly to these goals by pulling social ROI metrics from their social data. When combined, these two enrichments empower customers to analyze what attributes of social content drive the most business value.
LiftMetrix’s Social Content Tagger automatically assigns contextual tags using customized rules defined by each customer. Customers have the ability to plug in to powerful natural language processing (NLP), image recognition, and website crawlers on a single social post to produce a wealth of data that can be used for advanced segmentation as well as insight into their social analytics, performance, and ROI.
Meredith Corporation, publisher of several renowned brands including Better Homes and Gardens, Martha Stewart, and Parents, is among LiftMetrix’s first clients to implement the Social Content Tagger across their social organization. Their industry-leading social team has already seen benefits from this feature. “LiftMetrix’s Social Content Tagger allows us to have a competitive edge on our social content,” explained Andrea Reynolds, Senior Director of Audience Development at Meredith Corporation. “We’ve eliminated the manual process of tagging our content which has significantly increased our overall efficiency. By tagging our social content with data from our CMS, we can now identify top performing social content, understand content trends, and analyze our data at a much deeper level than was previously possible.”
“One of the key challenges that brands and publishers face is adding meaningful metadata to their content and ads in a scalable way that can then be used for better reporting and to extract insights,” added Nik Pai, CEO and Co-Founder of LiftMetrix. “Our mission with the Social Content Tagger is to remove the manual process of tagging and enable our customers to plug in to the wealth of data that exists in the shadows of social content. Now, they can better understand what elements of content drive performance, provide a method for A/B testing, and deliver much richer reporting.”
To learn more about the Social Content Tagger, please contact [email protected].
LiftMetrix will be hosting a webinar on Thursday, October 20th at 3pm ET to take a deep dive look into how social data can drive success across an organization. Register by clicking here.