Month: July 2016
A CEO’s Tips for Maximizing Social Media ROI
Originally posted on the Hootsuite blog When it comes to social media, one of the biggest challenges businesses face is measuring return on investment (ROI)—especially as the landscape continues to evolve. As the CEO of LiftMetrix, a social media analytics...
Four Key Challenges Facing Social Media Marketers
Over the past several weeks, LiftMetrix has sat down with notable social media marketers from brands across various industries to learn their best practices for social media, brand development, and marketing to drive ROI. Throughout this series of interviews, we...
Q&A with Nailah Blades from Wylie & Co.
In this week’s Q&A, we sat down with Nailah Blades, the CEO from Wylie & Co., to learn her best practices for Social Media, Social Tools, and Product Development. What is your role at Wylie & Co.? I am the...
Q&A with Michael Hammerstrom from PBS
In this week’s Q&A, we sat down with Michael Hammerstrom, the Marketing Manager and Social Media and Outreach from PBS, to learn his best practices for Digital Marketing, Social Media, and Community Engagement. What is your role at PBS? So...
How Zoomcar Uses Analytics to Maximize Their Digital Marketing Efforts
Originally posted on Social Media Today One of the best things about digital marketing is that you can measure almost everything. Social media analytics allow you to see what is (and isn’t) working, and ultimately drive more ROI from your...
Q&A with Lauren Gerstner from H&R Block
In this week’s Q&A, we sat down with Lauren Gerstner, the Director of Social Influence Marketing from H&R Block, to learn her best practices for Social Media Strategy, Social Integration, and Project Management. What is your role at H&R Block?...
What the Latest Facebook Reactions Data Means for Social Marketers
Originally posted on VentureBeat Facebook recently launched “Reactions,” providing over 1.591 billion users worldwide with five new ways to more meaningfully express themselves. The long-time solitary Like button has been joined by icons for Love, Haha, Wow, Sad, and Angry...
Q&A with Natasha Kazi from JustFab and ShoeDazzle
In this week’s Q&A, we sat down with Natasha Khan Kazi, the Director of Social Media at JustFab and ShoeDazzle, to learn about her companies’ goals, best practices for Social Media, Marketing, and Brand Development. What is your role in...