Each week there are a number of articles written about social media and the latest trends and features emerging on every platform. Here are LiftMetrix’s top 5 favorite articles from this week.

1. 7 Key Strategies to Write Clickable Content for Every Social Network

Creating captivating social content to drive viewers to your site can be difficult. More often than not you’ll find forms of clickbait littering your social feed hoping to gain your attention. That may work for some but it won’t always guarantee authentic and genuine interaction with your viewers. Instead focus on useful strategies to help gain clicks on your content. These strategies include adding a call-to-action, speaking directly to your audience and optimizing content for each social platform. - Via Christina Newberry in Hootsuite

2. Snapchat Marketing for Businesses [The Definitive Guide]

2017 is projected to be a huge year for Snapchat, the image messaging and multi-media application. The growth of Snapchat is estimated to exponentially increase in the New Year and is set to become millennials and younger generations favorite platform for social media posts and updates. Brands can now use the social application to advertise their products and connect with their audience. Creating a successful Snapchat Strategy can be difficult; This step-by-step guide helps create social strategies your business can optimize to increase its social reach. Via Prateek Agarwal

3. 40 Essential Social Media Marketing Statistics for 2017

The age of marketing has drastically changed and brands are now relying on social strategies to promote their products and services. Mastering the social world isn’t an easy task and creating well-performing content can be difficult without the proper statistics and information. Discover what demographics, platforms and content is appropriate for your businesses social strategy. Via Mary Lister in WordStream

4. The Complete Guide to Facebook’s Ad Manager

Many companies’ social advertisements begin with Facebook. Last year alone, 91% of advertisers utilized Facebook in their marketing strategy. However, measuring ads performance on Facebook can be difficult and daunting. This complete guide provides users with detailed information on how to manage, analyze and create Facebook ads. - Via Alfred Lua in Buffer Social

5. Facebook Continues to Evolve Facebook Live, Announces New Tools

Last year we saw Facebook release its own version of the live video trend. Live Video has become the latest way for companies to connect with their audience to promote their brand. To keep up with the ever-changing needs of its users, Facebook released new updates and features to their platform.  New updates include live streaming from the web, alongside their current accessibility from mobile devices and video metrics and insights for popular users and pages. To increase their Live Video experience, Facebook will also be releasing a feature that will allow broadcasters to pin comments during Live Videos. - Via Andrew Hutchinson in SocialMediaToday

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Posted by Morgan