Every week there are a number of articles written about social media and the latest trends and features that are emerging on every platform. Here are LiftMetrix’s top 5 favorite articles from this week.

1. 13 Ways to Grow Your Social Media Audience in 2017

There are more ways to optimize your social presence than with posts, retweets and hashtags. Taking advantage of all social media options can help expand your reach. Live videos have become an easy way to reach and engage your audience with real-time technologies; this feature, now available on Twitter and Facebook, helps to create a connection with your consumer while creating a discussion about your brand. Another simple tip to maximize your reach is the addition of strategic comments and likes to others posts. Engaging with your consumer is a great way to expose your brand to your audience. Take a look at these 13 tips for social media that can help maximize your social outreach without spending thousands on social campaigns. - Via Dhariana Lozano in SocialMediaToday

2. 4 Millennial Social Media Trends to Watch in 2017

Millennials, the associated generation with social media, is changing the way they utilize social platforms.  One large social trend seems to be the movement away from Facebook towards other social platforms. Platforms like Instagram and Snapchat have become popular runners up with use of Live Videos and other features. Live Videos are becoming more prevalent among this generation to connect with they favorite brands. Millennials seem to be setting the groundwork for changes in social media and brands looking to keep up with these social changes must be adaptable to these trends. - Via Lauren Friedman in Forbes

3. Top 5 Social Media Trends for Businesses in 2017

We saw huge social media changes in 2016 and as we dive into 2017 we should expect to see even more. The way we do social is quickly changing and companies must keep up with these trends to succeed. Something as simple as employee engagement can be an effective way to accomplish your social objectives. Your employees can be your greatest assets in your social strategy. Employees who engage in your company’s social posts are more resourceful when trying to reach your consumer. The best way for your businesses social presence to prosper in the New Year is to track and follow social trends. - Via Ryan Holmes in Hootsuite

4. 4 Simple Tips to Boost Your Content Efforts in 2017

The start of a New Year is the best opportunity to make the most effective social strategy. To make the best strategy there are a few tips to get you on track. Every post should consider your audience and the message you are trying to portray. Make your content stand out with catchy titles that are bound to grab viewer’s attention and stay engaged with your audience. Consumers love to be involved with their favorite brand or company, so make sure your maximizing your social engagements. Lastly, don’t forget to place a call to action on all social posts to drive consumers to your site. These four simple tips to help boost your content are great ways to enhance your social content to generate engagements. - Via John Nemo in SocialMediaToday.

5. 5 Newer Social Media Marketing Options to Consider in 2017

2016 was a year the social world saw the introduction of new tools to social platforms. With the start of the New Year it is a great idea to start adding these tools into your 2017 social strategies. Geofilters have become a huge branding opportunity for companies. The use of a geofilter has become a norm to snapchat users, making a customized filter for you brand a goldmine for marketers. The addition of Live Videos to Facebook and Instagram allow brands to connect with their audience in real time. Instagram also released stories, which allow brands to post daily content for their consumers. The new options now available across different social sites are great resources for brands to create a success social strategy in the New Year. - Via Andrew Hutchinson in SocialMediaToday.


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Posted by Morgan