In the world of social media no day is the same so you are constantly on top of your toes. We understand this but also know there are a few things you can do each Monday to get you ready for the week and stay on top of your goals and consumers.
- Follow Up on Your Weekend
- You may or may not be active over the weekend but it’s important to check first thing Monday that everything went out smoothly.
- It’s also a great time to see if you had any engagement or mentions that you should respond to immediately.
- Check your Analytics
- What time of day and days of the week received the most engagement?
- What times of content got the largest responses? (photos, status, video, links, etc)
- How did any of your social media ads perform?
- Make a Plan
- Put your learnings into action and create a plan for the week including adjustments to make and what content you will share.
- Create an engagement plan including how many people to begin following and searching out on various platforms.
- Check your keywords, what’s trending based on the content you plan on creating this week?
- Plan weekly content
- Create your call to actions based on this weeks goals, are you driving to your website, a webinar, to purchase, etc?
- Start putting together your content and matching it up with your planned timing.
- Prepare visuals to go with your content.
- Plan any ad budget for your content when available.
- Curate
- Did you miss anything related to your industry or that may resonate with your consumers this weekend?
- Are your feeds set up for any new articles or information for the week?
- Start collecting and organizing curated information into your content calendar.
- Final Checklist
- Do you have any important dates this week such as holidays, company happenings or weekly updates?
- Have you set up your monitoring and engagement plan for the week? Read our post on increasing twitter engagement if you need help getting started.
- Do any ads need adjusting or do you need to start and create new ads?
- Are all of your documents and tools up to date?
- Coffee Break
- Well it’s not exactly related but it will help jump start your morning! Once you’ve put together your plan and gotten your week off to a good start, now is the perfect time for a coffee or tea break to get you ready for the week.
- Have a chat with coworkers, they may have general knowledge of company happenings or consumer behaviors from the weekend you can use! Who know’s.
- Also, step away from the computer
Did we miss any steps? Tell us below!
Or do you want an easy way out? If the above is taking too long or not giving you the results you expect, then check out LiftMetrix. Each week we prepare insights based on how your content performed taking into consideration your business objectives. In addition, each day your recommendations are updated in a way you can understand. Simply adjust your content based on these recommendations to see your ROI grow and keep your boss smiling. Recommendations include which days and times to post, how many times to post, types of content, character length and more. Set up a free consultation today or just go straight for our 14 day free trial!