HOW E-COMMERCE COMPANIES CAN DRIVE SALES WITH PINTEREST
When it comes to E-commerce the goal of any digital marketing strategy should be to drive traffic, improve conversion rates, and sell products. The recent rise in popularity of social media websites, like Pinterest and Facebook, has provided online...
Get More out of Twitter
Looking to increase your followers? Wondering how to get more Retweets, Replies and Favorites? Here are 3 tips to help you get better results on Twitter: 1. Choose the right times to post. Most analytics companies will tell you...
MASTERING SOCIAL ROI – THE LIFTMETRIX APPROACH
Social ROI is often thought of an impossible task. The reality is that calculating ROI on social media is a more daunting task than other marketing channels (Television, SEM, Display, etc.) because you are getting more data back. In this...
5 REASONS THE #ALS #ICEBUCKETCHALLENGE IS CRUSHING IT!
By Kristin Calve, VP of Revenue @LiftMetrix The #alsicebucketchallenge has been a smashing success in terms of participation, virality and fundraising capacity. Here are 5 reasons our team believes this campaign has become such a global phenomenon. 1. The Content...
SOCIAL MEDIA PIONEERS @REEBOK
By Kristin Calve, VP Revenue @ LiftMetrix Ben Blakesley has been with Reebok since February of this year. We were fortunate to catch up with him at the Social Media World Forum in New York earlier this summer, where he...
4 SEO TIPS TO HELP YOU BECOME A TWITTER SUPERHERO
If you are using Twitter for SEO purposes, then you must definitely be finding yourself in a fix. Though Twitter has changed a lot after its IPO, the fact that you need to stick to 140 characters still remains the...
4 TIPS FOR LEAD GENERATION ON TWITTER
1. Engage your prospects in conversations: Pay attention to what your leads are saying on Twitter. When it makes sense, engage them in conversation on their page. To discuss details, move to direct messages. 2. Be active on Hashtags: Hashtags are an...
5 REASONS YOUR BRAND SHOULD USE SOCIAL MEDIA
(No Matter How Small) 1. Social Media helps build relationships. Advertising and promoting your business on social media does more than increase brand recognition. It gives the opportunity to build personal relationships with your customers and increase brand loyalty. 2....