What Instagram’s Analytics API Means for Social Marketers
Originally posted on VentureBeat The savviest social marketers aren’t throwing pasta at the wall to see what sticks anymore. Social media marketing has become a more data-driven endeavor, with an emphasis on analytics and the insights gained from using data…
How Zoomcar Uses Analytics to Maximize Their Digital Marketing Efforts
Originally posted on Social Media Today One of the best things about digital marketing is that you can measure almost everything. Social media analytics allow you to see what is (and isn’t) working, and ultimately drive more ROI from your…
What the Latest Facebook Reactions Data Means for Social Marketers
Originally posted on VentureBeat Facebook recently launched “Reactions,” providing over 1.591 billion users worldwide with five new ways to more meaningfully express themselves. The long-time solitary Like button has been joined by icons for Love, Haha, Wow, Sad, and Angry…
The Single Most Important Social Media Marketing Metric
Originally posted on Convince&Convert As marketers, Peter Drucker’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but…
Five Steps to Measuring Your Social Media ROI
Originally posted on Advertising Age Make Sure Your Social Media Goals Line Up with Business Objectives Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand…
How To Set Up A Social Media Conversion Funnel
Social media marketing can convert strangers into friends, friends into customers, and customers into salespeople. However, in order to turn your fans and followers into paying customers you need to move them through each stage of your conversion funnel. This…
The Era of Social Media Vanity Metrics is Over
It’s an amazing time to be a Social Media Marketer. A constant stream of new channels to communicate with your customers and millions of data points are in your arsenal. More data points is always a good thing, right? More…
Maximizing ROI and Office Productivity
At LiftMetrix, we are in the business of ROI. At the office, we maximize productivity from the tools and resources that we have…everything from our morning coffee to our desk setup. With that in mind, picture the fun our engineering…
Adding Google Analytics on LiftMetrix
Adding Google Analytics to LiftMetrix Adding Google Analytics to your account enables LiftMetrix to track conversion on your website. Conversions can include: web traffic, customer sign-ups, purchases, email acquisition and many more. Follow these steps to add Google Analytics to your dashboard. 1.)…
ROI Measurement & Intelligent Recommendations with the new LiftMetrix/HootSuite Integration
Today we’re excited to announce a new integration with the world’s most widely used social relationship platform, HootSuite, to bring powerful recommendations and ROI capabilities into the Hootsuite dashboard. This new partnership takes our unique ROI tools and combines it…
