Identifying and Comparing Against Competitors

When you are just getting started on social media it’s important to see what’s out there and who better to look at than your competitors. But you may be wondering, who are my competitors? Sometimes it’s trickier than you think when you aren’t a typical brand, such as Nike, and the hard part is typically identifying a competitor or even narrowing down what you do!

Keep in mind a competitor may not necessarily mean you are direct competition but you can learn from someone who has the same target audience or types of products. So now, think about the key things you do and who you do it for, then find brands or companies with the following in mind:

  • Similar product offerings
  • Same target audience (age groups, industry, B2B/B2C, gender, etc)
  • Do searches and monitor keywords that are included in your main business to identify others

Once you have your competitors identified it’s time to see what they are doing. You have a few options, you should start by finding and following all of their existing pages and taking a peek at what’s happening on their pages (we prefer to use our personal sites for this).

From there, you may spend quite a bit of time trying to find the types of content they are finding successful and any key themes they are using. Another option is to leverage us (LiftMetrix) to do the hard work for you, by simply popping in the Facebook page of those competitors and then we can pull their details from 7 social sites and do the analysis for you. We can provide recommendations and analysis on their types of content, what seems to be working, engagement rates, etc.

Any other things we forgot that you find useful when comparing against competitors? Comment below!

Read More

ROI Measurement & Intelligent Recommendations with the new LiftMetrix/HootSuite Integration

Today we’re excited to announce a new integration with the world’s most widely used social relationship platform, HootSuite, to bring powerful recommendations and ROI capabilities into the Hootsuite dashboard.

This new partnership takes our unique ROI tools and combines it with Hootsuite’s comprehensive content management system to provide a 360-degree approach to your social community management. Not only will you have all of the benefits of HootSuite but now you can leverage our proprietary data science algorithms to intelligently post content, measure ROI and buy ads all within one user interface.


Game Changer

If you work in marketing or social media, you have probably frequently been asked what’s the ROI for your social media. In addition, you may be trying to find ways to intelligently and quickly adjust your content strategy based on your community’s engagement.

That’s where we come in! The LiftMetrix platform was built to enable customers to define an ROI framework so they can understand their performance through a business objective lens and receive recommendations that grow their business. In addition, it was built for the everyday user with plain text insights, ROI calculation, post previews and more.

The combined capabilities from the LiftMetrix/HootSuite integration provide a daily customized social media game plan right inside of an industry leading social relationship platform. This means a better answer to your ROI questions, a way to easily adjust your content strategy and see how you compare against your competitors on a post level in one, easy to use place.


The Specifics

In case you need more, below are the features now available in the HootSuite dashboard:

  • ROI Calculation: The ROI machine translates your social metrics into dollars and cents. This allows managers to evaluate which social networks and content performs the best through the lens of your business objectives.
  • Plain-Text Insights: Pragmatic and digestible, our plain-English insights explain why your social content has performed well or poorly.
  • Tagging: An easy-to-use post tagging system allows marketers to segment and filter their content based on themes that perform the best across posts and ads.
  • Recommendations: Custom recommendations are designed to provide a specific social game plan for your community manager to follow.
  • Competitor Benchmarking: An extensive competitor benchmarking tool enables you to track your competitors’ activity.
  • Post Previewer: An algorithm estimates the reach and engagement for all of your custom content.


Give It A Try

So what are you waiting for? The integration is available immediately to all joint LiftMetrix & HootSuite customers. Existing Hootsuite customers can access a free 14-day trial of LiftMetrix by installing the LiftMetrix integration from the Hootsuite App Directory. For companies that aren’t currently customers, sign up for a platform demo today.




Read More