Learn¬†How to Marry Google Analytics to Social Media Posts
The social¬†conversion funnel helps you track activities of your targeted customers as they interact with you on social, visit your website and convert into a customer. To monitor¬†this process, you need to properly set up Google Analytics or Omniture to track conversions from social media.
With this guide, you‚Äôll learn how to:
¬† ¬† ¬† ¬†Set Up UTM Parameters
¬† ¬† ¬† ¬†Track Your Best Online Referral Sources
¬† ¬† ¬† ¬†Track Conversions and Goal Completions