Learn How to Calculate Social ROI by Assigning Values to your Goals
When it comes to calculating social media ROI, it all starts with setting up your goals and assigning value to your key performance indicators as they relate to the success of your business.
With this guide, you’ll learn how to:
Identify if your goals should be valued by dollars or points
Understand what goal values make sense for your business
Calculate social ROI from your goal tracking and ROI