Learn How to Marry Google Analytics to Social Media Posts
How to Create a Social Conversion Funnel
The social conversion funnel helps you track activities of your targeted customers as they interact with you on social, visit your website and convert into a customer. To monitor this process, you need to properly set up Google Analytics or Omniture to track conversions from social media.
With this guide, you’ll learn how to:
Connect Google Analytics to Social Media
Set Up UTM Parameters
Track Your Best Online Referral Sources
Track Conversions and Goal Completions