Measure the Value of Your Content

Developing great content pays off… but by how much? Using Key Performance Indicators, you can track the effectiveness of your content based on concrete numbers. Highlight content that boosts social engagement specific to your audience and replicate that success for future campaigns. Link content performance directly to your business goals by pulling content ROI metrics from your sea of social data.

Discover Your Content Marketing ROI

Content Marketing ROI

Social media content shared among friends is the most influential in driving conversion events. So, it’s important to understand the reach and value of shared content. By examining your Content Marketing ROI, you can track how your content builds trust, strengthens relationships and ultimately leads to conversions within your audience.

Understanding Content Marketing ROI Enables You To:

  • Link content effectiveness to conversion events and social platforms
  • Adjust content strategy based on it’s ability to convert
  • Measure value of paid and organic traffic by platform
  • Measure Content ROI by post and campaign

Content Marketing ROI is a metric that will validate content marketing expenses to your CFO and assist your strategy in determining the type of content that performs best and on what platform. In minutes, you can transform your social data and analytics into actionable business intelligence.  So, what are you waiting for?

Uncover Your Content Marketing ROI
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Webinar: Ultimate ROI
Guide to Social Media

Graham Gullans, Co-Founder of LiftMetrix, was recently featured during “Connect Via Hootsuite” alongside Ron Grant, Former COO of AOL. Watch their webinar, “The Ultimate Guide to Measure Social ROI” and learn how to view social media through a business lens. Your business will benefit from building a culture of data transparency and understanding how to use qualitative data  to guide strategy.