Team LiftMetrix just returned from the Digiday Publishing Summit and we’re very excited by what’s happening in the media publishing industry and look forward to seeing how publishers will further tie their business objectives to social media strategies.
Here were the top five key takeaways from the summit, courtesy of Digiday:
- Digital media companies are tech companies now
- Platform monetization is a challenge
- Retaining focus is hard
- Relevance and timeliness drive engagement
- The future is visual
5 things we learned at Digiday’s Publishing Summit #digidayDPS pic.twitter.com/8yqW8s3eTv
— Digiday Events (@DigidayEvents) September 21, 2016
With this in mind, we pulled together various tweets showcasing quotes, advice and insight into how the publishing industry is evolving.
Know your audience – Facebook is more women than YouTube, Snapchat is younger than Instagram –@MelissaBell #digidaydps pic.twitter.com/whw72dp2Ei
— Lia Haberman (@liahaberman) September 19, 2016
YES. “Virality is not a strategy. We look at the bottom-performing pieces & work to raise the floor.” – NowThis’ @Stephanopoulos #DigidayDPS
— Sophie C. Laplante (@SophieCLaplante) September 20, 2016
Short attention spans = bigger challenges for #content producers and #publishers #DigidayDPS #Digiday It’s the age of the ‘listicle’ https://t.co/8kLtxFyikd
— ClearPier (@ClearPier) September 21, 2016
#DigidayDPS If content is not good enough for print it’s not good enough for digital @TheEconomist won’t sacrifice quality to fit the medium pic.twitter.com/ny5Be4ubkv
— Anna-Louise Maloney (@Annarra) September 19, 2016
One size doesn’t fit all is theme of publishers at #DigidayDPS – platform journalism slide via @coryhaik‘s @mic pic.twitter.com/0ccDwJfyKa
— Lia Haberman (@liahaberman) September 19, 2016
Finally, Digiday asked media executives to post the biggest challenges that they’re facing right now, and recapped them here on Instagram:
Did you attend DigidayDPS? We’d love to hear your key takeaways and biggest challenges when it comes to tying your business goals to social media performance. Stay tuned for our upcoming blog post providing recommendations for media publishers!
