Content Tagging is a method used to categorize digital content. You can organize your content by type (photo, image or link), keyword, campaign, objective or tone. There are many benefits to tagging your content including tracking performance of a keyword relative to site traffic and social activity. Also, you can notify search engines that your site contains relevant information for your tagged keyword.
Utilizing Content Tagging Enables You To:
LiftMetrix uses your content tags to fuel recommendations and guide your strategy according to content tags that perform best as viewed in your analytics dashboard. In minutes, you can transform your social data and analytics into actionable business intelligence. So, what are you waiting for?
Graham Gullans, Co-Founder of LiftMetrix, was recently featured during “Connect Via Hootsuite” alongside Ron Grant, Former COO of AOL. Watch their webinar, “The Ultimate Guide to Measure Social ROI” and learn how to view social media through a business lens. Your business will benefit from building a culture of data transparency and understanding how to use qualitative data to guide strategy.