Social media content shared among friends is the most influential in driving conversion events. So, it’s important to understand the reach and value of shared content. By examining your Content Marketing ROI, you can track how your content builds trust, strengthens relationships and ultimately leads to conversions within your audience.
Understanding Content Marketing ROI Enables You To:
Content Marketing ROI is a metric that will validate content marketing expenses to your CFO and assist your strategy in determining the type of content that performs best and on what platform. In minutes, you can transform your social data and analytics into actionable business intelligence. So, what are you waiting for?
Graham Gullans, Co-Founder of LiftMetrix, was recently featured during “Connect Via Hootsuite” alongside Ron Grant, Former COO of AOL. Watch their webinar, “The Ultimate Guide to Measure Social ROI” and learn how to view social media through a business lens. Your business will benefit from building a culture of data transparency and understanding how to use qualitative data to guide strategy.