Month: June 2016
The Single Most Important Social Media Marketing Metric
Originally posted on Convince&Convert As marketers, Peter Drucker’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but...
Q&A with Jodi Gersh from USA TODAY
In this week’s Q&A, we sat down with Jodi Gersh, the Director of Social Media for Strategic Brand Marketing from USA TODAY, to learn her best practices for Social Media, Social Tools, and Product Development. What is your role at...
Five Steps to Measuring Your Social Media ROI
Originally posted on Advertising Age Make Sure Your Social Media Goals Line Up with Business Objectives Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand...
Q&A with Malikah Kelly from Steve Madden
In this week’s Q&A, we sat down with Malikah Kelly, the Digital Content Manager from Steve Madden, to learn her best practices for Social Media, Brand Development, and Marketing to Drive ROI. What has your experience been like in the...