Businesses may have different goals for using social media including influencing purchases, building brand affinity and/or increasing exposure. No matter what your goals are, you need to track your effectiveness relative to the resources you put into social media efforts. Link social media performance directly to your business goals by pulling social ROI metrics from your sea of social data.
Many social media professionals say that calculating Social Network ROI is complicated and possibly impossible. LiftMetrix eliminates this mindset and finally provides a clear link between social media efforts and business outcomes.
Discovering Your Social Network ROI Enables You To:
Social Network ROI is a metric that will help you understand what networks are the most effective at reaching your audience and where they are most likely to engage and convert. In minutes, you can transform your social data and analytics into actionable business intelligence. So, what are you waiting for?
Graham Gullans, Co-Founder of LiftMetrix, was recently featured during “Connect Via Hootsuite” alongside Ron Grant, Former COO of AOL. Watch their webinar, “The Ultimate Guide to Measure Social ROI” and learn how to view social media through a business lens. Your business will benefit from building a culture of data transparency and understanding how to use qualitative data to guide strategy.