Measure Owned Media Engagement

Marketers in all industries are responsible to engage and educate customers through their owned media channels. It is through owned media that organizations can control their communications and create opportunities to generate earned media as well. It is vital to track and measure how your network is consuming information using owned media analytics.

Track Owned Media Effectiveness with LiftMetrix

Owned Media Analytics

Owned media includes all the unique communications that come directly from an organization or brand. It is vital for marketers in every industry to control and adjust these communications to best engage and educate their audience through owned media. Wouldn’t it be great to understand exactly how to reach and inspire your audience? Our unique algorithm enables marketers to do just this: understand where, what and when to post to reach your target audience effectively.

Accessing Owned Media Analytics Enables You To:

  • View analytics from any customized time period
  • Measure ROI on owned media channels
  • Understand how audience engages with owned content
  • Adjust owned media strategy according to data

Owned Media Analytics empowers your business with a clear understanding of your efforts against resources and outlines how you can adjust strategy for optimal success. In minutes, you can transform your social data and analytics into actionable business intelligence.  So, what are you waiting for?

Owned Media Analytics
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Webinar: Ultimate ROI
Guide to Social Media

Graham Gullans, Co-Founder of LiftMetrix, was recently featured during “Connect Via Hootsuite” alongside Ron Grant, Former COO of AOL. Watch their webinar, “The Ultimate Guide to Measure Social ROI” and learn how to view social media through a business lens. Your business will benefit from building a culture of data transparency and understanding how to use qualitative data  to guide strategy.