Connect Content Shared to Social Media and Real Business Objectives
Determining if and how your social media efforts drive social ROI is imperative. We’ve created this three step guide to map out how you can calculate the impact of social media on your business and form a strategy to optimize results.
With this guide, you’ll learn how to:
Identify Social Media Goals for your Publishing & Media Company
Calculate CPM
Assign Values to Your Goals
Track Conversions