How To Set Goals on Social Media

  • Are you setting the right goals on social media?

  • 
Are you using Google Analytics to measure goals?

  • 
Are you tracking business-oriented conversion events?

  • How to Set Social Media Goals

Learn How to Set Goals on Social that Prove ROI

How to Set Social Goals

Marketers have access to so much social data today that it can be difficult to know what metrics to track. By understanding which metrics to use, you can tie your social media goals seamlessly to your business objectives to show how social activities can increase revenue or brand awareness.

With this guide, you’ll learn:

1       How Social Goals Vary by Industry

2       Goal Differentiation: Revenue vs. Brand Awareness

3       Specific Data Points to Measure